A one billion dollar lawsuit against Google has changed the foundations of media via the Internet

Viacom company, owns stations “Comedy Central Channel” Television MTV, with Google provides, via Iotiob services, video on the Internet, which is very prevalent market, crowds out strongly traditional media to bring viewers and advertising gains.
Viacom has accused the site of Iotiob “breaking of a major international property rights” by allowing users to upload their famous, which could threaten the site plans to issue advertising industry, entertainment, according to the Associated Press.
The experts in the field of media that the lawsuit would be “the cornerstone” in determining the relationship between the media and the Internet, and clarify the criteria underlying the presentation of the topics on the World Wide Web.
The dispute has erupted between the two sides since last summer, when Viacom demanded access to 100 thousand dollars from Iotiob, an alternative material for users of the site upload a number of programmes.
Iotiob note that does not prevent loading programs and films that contain property rights in advance, but it came to the request of the owners of those rights.
Google has taken a formal position, which confirmed its confidence Iotiob respect for property rights owned by Viacom, revealing that it will not allow the lawsuit to impede the “steady growth and strong performance of Iotiob.”
The case quickly attracted the attention of a large number of media outlets, which previously fought similar conflicts with Iotiob such as the NBC network, “Time Warner.”
The spokesman hoped “Time Brunner” that such action “an opportunity to inform Iotiob that the time has come to remove all unauthorized material uploaded from the site.”
Viacom alleges that more than 160 thousand video production has been uploaded to the site Iotiob, has seen other films, returning them for more than 1.5 billion times.
This was followed the announcement of that proceeding retreat Viacom shares valued at nine cents per share, while Google shares retreated $ 11.2
